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Cetera Advisors to provide broker-dealer and investment advisory services to Masters Private Client Group


Cetera Advisors is to provide broker-dealer and fee-based investment advisory services to Masters Private Client Group (MPCG), an independent financial advisory practice that recently joined the Cetera Advisors platform.

Based in Asheville, North Carolina, MPCG consists of seven experienced professionals and has approximately USD150 million in total fee-based advisory and brokerage client assets.  Founded and led by Managing Member Peter Roe, a 23-year veteran of the industry, the firm provides both fee- and commission-based financial advice and investment management services across five states with a particular emphasis on high-net worth entrepreneurs and current and former professional athletes, specifically National Football League and Major League Baseball players. 

As part of this announcement, MPCG will also work with Horizon Wealth Management, an independent wealth management firm that also houses a Cetera Advisors Super-OSJ (Office of Supervisory Jurisdiction) – a supervisory and practice management support business to independent financial advisors.  The relationship with Horizon Wealth Management will allow MPCG to gain access to Horizon Wealth Management's comprehensive suite of business coaching services, marketing expertise and back- and middle-office resources to help MPCG build upon its reputation within the independent space as a leading provider of financial advice for professional athletes.    

Erinn Ford, President of Cetera Advisors, says: "We are pleased to welcome Masters Private Client Group to the Cetera Advisors platform. Over the years, Peter Roe has built a robust practice within the independent advisor space focused on providing expert-level service to a segment of clients with highly specialized and complex needs. Working closely with Horizon Wealth Management, I look forward to helping Peter and his team achieve their long-term business goals."

Pete Bush, Co-Founder and Partner at Horizon Wealth Management, says: "We are excited to join Peter Roe and his team as they embark on this next stage of growth as a firm. Their decision to team up with Horizon Wealth Management further validates the quality of our services, including the business coaching, marketing and other back and middle office support systems that we offer to advisors looking to grow their practices and run efficient businesses. Working together, I have no doubt that Masters Private Client Group will solidify its position as one of the leaders in our space in working with professional athletes."

Peter Roe, Managing Member of Masters Private Client Group, commented, "It has been clear from the outset of this process that Cetera Advisors and Horizon Wealth Management are capable of helping our firm not only drive more business, but further the delivery of high quality client service. The level of institutional knowledge and management stability demonstrated by Cetera Advisors over the years stands out clearly in our industry, and we look forward to leveraging the comprehensive tools, resources and support services offered on their platform. Also, having known Pete Bush for years, I have witnessed first-hand what he and his team can do to propel businesses like ours to the next level."

Brett Harrison, Executive Vice President of Advisor Growth at Cetera Financial Group and chief executive officer of Cetera Advisors, added, "This transition once again underscores the value that the Cetera Advisors platform brings to the marketplace. With independent practices increasingly becoming more focused on a particular business model or client segment, one of the ways independent financial advisory firms can realize their full potential is to leverage the scale and resources of a broad national network alongside the personalized service and expertise of like-minded teams of independent advisors such as Horizon Wealth Management. I am delighted that Masters Private Client Group is joining forces with us, and I look forward to helping the firm grow and expand its business."

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