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Sliced Investing Mike Furlong

Sliced Investing launches alternatives platform for advisors


Sliced Investing, an online alternative investment platform that gives accredited investors access to elite investments like hedge funds and private equity, has launched Sliced Institutional. 

Sliced Institutional is dedicated to giving registered investment advisors (RIAs) access to a suite of alternative investments while also automating all the manual tasks associated with private investments. Sliced Investing is launching the platform with a strategic partnership with Krusen Capital, who provides access to over 35 private offerings – many of which are household name hedge funds or private equity funds. Financial advisor firms Harvest Financial Group, Fort Point Capital and Caerus Advisors are among the first to use this offering.

"Alternative investments are largely inaccessible to independent financial advisors, and the few who do have access have to endure many operational hurdles," says Mike Furlong (pictured), CEO of Sliced Investing. "Our platform solves those challenges. We've built the technical infrastructure that finally automates alternative investing from start to finish. We've built a flexible platform that combines intelligent portfolio recommendations, streamlined reporting, custodial integrations, administrator integrations and a fully online document signing process for both the advisor and client. We're different from those that have come before us in the way that we leverage technology to help automate the investment selection process for advisors"

Alternative Investments offer low correlation to broad stock or bond indices and are an instrumental tool money managers use to enhance upon a portfolio's risk-return profile. As of today, financial advisors that work at banks have access to large product and operational teams that aid in sourcing and providing diligence on respective fund managers. Independent advisors don't have this same infrastructure, which is what Sliced Investing is looking to solve.

Sliced Investing sources its alternative investment through partnerships with established family offices or asset managers, like Krusen Capital. Krusen Capital is an alternative investment advisory firm that has a number of feeder funds set up that allow investors to access exclusive, brand name hedge funds or private equity funds. "Partnering with Sliced Investing is a win-win for us," says Charles Krusen, CEO of Krusen Capital. "Sliced's technology brings significant efficiency to our business, as it also allows us to leverage our investment process and scale the distribution to a client base seeking to add alternatives to their portfolios. Sliced automates the entire process and is a good example of how technology is meaningfully increasing productivity."

Sliced has exclusively engaged Atrato Advisors as its independent due diligence partner to review product offerings on the platform. Atrato is an industry leader for alternative investment research and advice, particularly in the family office and wealth management arena. Atrato advises on USD1 billion in hedge fund assets, all in highly tailored advisory engagements.

There are more than 10,000 registered investment advisors in the United States, and those advisors manage trillions of dollars in wealth. With this new platform, Sliced Investing eliminates the large operational burden undertaken by advisors to deploy client capital into many elite products not easily accessible at custodial platforms. The Sliced platform automates all the manual processes associated with private fund investing — subscription document signing, reporting, custodial integrations, CRM integrations and more.

"Sliced's advisor platform gives us a competitive edge," said Kyle Mills, president of Harvest Financial Group. "Through this partnership, we are not only receiving access to incredible investment opportunities but also portfolio analytic tools to help us make educated recommendations for our clients. In addition, the efficiencies of their technology helps save us time that we can use to grow our practice."

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