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Data shows record number of new ETF providers in the US


The US has seen a record number of ETF providers entering the arena in 2015, with 19 new firms launching products in the US during the first nine months of 2015 according to ETFGI.

The number beats the prior full year records of 15 new providers entering the ETF industry in both 2014 and 2009. The firm says that collectively the 19 new providers have launched a total of 37 products, accounting for USD1.1 billion in assets as of the Sept 29th.  The majority, or 21, of these new launches follow Smart Beta strategies, followed by Active with seven.
ETFGI believes that the record number of new providers entering the ETF industry in the US industry demonstrates the trend that the firm previously identified, that most asset managers feel they need to have a presence in the ETF industry.
Notable new entrants include Goldman Sachs Asset Management, John Hancock who has partnered with Dimensional Fund Advisors, Principal Funds and O’Shares by Kevin O’Leary, known for his role on the American TV show, “Shark Tank.”
Pacer ETFs ranks first for gathering the largest amount of new assets in their three new Trend Pilot ETFs USD421.3 million as of Sept 29th, followed by Newfleet Asset Management’s new liquid-alternative unconstrained bond ETF with USD129.7 million. Tuttle Tactical Management ranks third with USD111.4 million in two ETFs, while Goldman Sachs Asset Management is fourth with USD77.6 million in the two recently launched ActiveBeta ETFs, another term for Smart Beta, and Lattice ranks fifth with USD75.5 million in their four smart beta ETFs.
Looking at the specific products that have been launched by the 19 new providers in 2015, ETFGI reports that the Pacer Trend pilot 750 ETF has gathered the largest assets with USD259.4 million, followed by the Newfleet Multi-Sector Unconstrained Bond ETF with USD129.7 million, the Pacer Trend pilot 450 ETF with USD106.8 million and the Tuttle Tactical Management US Core ETF with USD66.3 million.
Deborah Fuhr, (pictured) managing partner and co-founder of ETFGI, reports that in looking at regulatory filings with the SEC, her firm can see that many asset managers are considering launching ETFs. “A significant number of potential new providers have filed to launch ‘non-transparent’ active ETFs and are waiting to see if the SEC will approve the new structure. The proposed structure would provide transparency at the same frequency of traditional mutual funds while the current structure means that the holdings of active ETFs are fully transparent” she writes.

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