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Laif Meidell to manage AdvisorShares’ new active ETF strategy


Laif Meidell, president of Reno, Nevada-based American Wealth Management, is the new portfolio manager of the AdvisorShares Sunrise Global Multi-Strategy ETF (MULT), which has been renamed the AdvisorShares Market Adaptive Unconstrained Income ETF (MAUI).

MAUI becomes the second active ETF managed by Meidell, who is also the portfolio manager of the four-star Morningstar rated AdvisorShares Meidell Tactical Advantage ETF (MATH). MAUI is an ETF of ETFs investment strategy that seeks to provide long-term total return and income with a secondary emphasis on capital preservation.
Similar to MATH's tactical nature, MAUI employs a tactical allocation approach using a quantitative methodology and can invest broadly across all segments of the fixed income market, which includes various global regions, income categories, credit qualities and durations. MAUI assesses its underlying investable universe of income ETFs by gauging price velocity to determine how fast, or how slow, the price of rising and falling assets are moving. The fund tactically adapts to market conditions, constantly measuring momentum indicators and durable trends that identify specifically how and when its income portfolio should be allocated, either offensively or defensively.
"We are pleased to have Laif Meidell assume management of this fund and believe his established record and expertise as a portfolio manager will steer MAUI in a direction that can benefit investors," says Noah Hamman, chief executive officer of AdvisorShares. "Similar to the investment approach that has earned MATH industry recognition, MAUI's quantitative methodology will seek to adapt according to opportunities within the income marketplace – free of any emotion wondering if and when the U.S. Federal Reserve or any other major central bank will raise interest rates. For advisors and investors looking for income diversification that can also protect a client's portfolio, we believe MAUI represents a compelling alternative to consider."
"As the president of an RIA and a fiduciary to my own clients, I recognise first-hand how financial advisors face a significant need to invest and diversify in both offensive and defensive positions within client income portfolios," says Meidell. "The reality is that no individual knows if the future will be like the past. MAUI is designed to adapt to the market and hopefully can create peace of mind for the investor. MAUI seeks to provide consistent total return, and in the event that rising interest rates could cause certain bond funds to lose value, our fund is built to tactically adapt to the market environment and help protect shareholders' investment capital from unforeseen volatility."

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