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SOLLA offers Retirement Advice Standard to all regulated advisers

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SOLLA Enterprises has extended its Retirement Advice Standard to all regulated advisers operating in the pension’s advice sector. This follows the recent successful launch to SOLLA full members.

With Retirement Advice being such a controversial subject in the light of the recent pension changes SOLLA Enterprises Co-Chairman and SOLLA founder, Tish Hanifan, says “There is currently no independent consumer facing body working to establish industry standards in this area. With this in mind we believe that this is the right time to extend the current reach of the SOLLA brand to support this sector of the market. After an initial and successful launch to SOLLA Full Members we are now offering this important new initiative to all advisers working in this key sector”.
 
The SOLLA Enterprises initiative is actively supported by both Octopus Investments and Partnership. Andrew Megson, Managing Director of Retirement at Partnership, says: “The introduction of SOLLA Standards in specific later life advice areas is an exciting development. Not only will it help to build consumer confidence in this area of financial advice but it will clearly highlight that consumer outcomes are at the heart of what the industry is looking to achieve.  Partnership is pleased to support initiatives such as these that seek to help advisers better service their clients.”
 
Paul Latham (pictured), Managing Director of Octopus Investments, says: “This is a very important initiative that impacts across the entire Later Life sector. Consumers can already access an increasing number of SOLLA Full Members. The addition of specialist standards will add to this choice, and the Retirement Advice Standard will in the near future be complemented by specialist standards covering Care, Equity Release and Housing and Accommodation. Consumers will be increasingly be able to identify and access a growing group of specialists who – in their chosen field – have demonstrated expertise and understanding of the needs in the Later Life market”.
 
SOLLA Enterprises will make further announcements on the evolving Standards regime in the coming months.

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