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WisdomTree finds deflation is a moving target


ETF provider WisdomTree writes that for Mario Draghi and the ECB, deflation is a moving target. The firm finds that there are many comparisons to be drawn between the Euro area and the US, including population and relative economic size. 

“Since the financial crisis, they have also shared a common goal of escaping from the jaws of a balance sheet recession, as deleveraging has posed a headwind to economic growth on both continents. One shorthand metric to judge progress is the inflation rate, which today rests at zero in both regions. Currently, both central banks are targeting an inflation rate of close to 2 per cent.”
WisdomTree believes that the Federal Reserve (Fed) has delayed raising interest rates largely because of the lack of inflation as measured by the Consumer Price Index or the personal consumption expenditure. “Meanwhile, the European Central Bank’s (ECB) president, Mario Draghi, recently signalled that he may take more aggressive action when the ECB convenes again on December 3. His statement on October 22 signalled that deflation remains a problem in Europe. As a result, investors are surmising that this could mean the ECB might further ease monetary policy or even boost its quantitative easing (QE) efforts, which were announced in January 2015.”
WisdomTree concludes that even though both the ECB and the Federal Open Market Committee have similar monetary tools, the Fed has the benefit of a unified country, where key economic data points reflect national averages and thus are more easily targeted by federal fiscal and monetary policy.
“In Europe, the ECB is making policy for an entire region, but it is a region consisting of 19 sovereign states. Borrowing a term from Japan’s prime minister, Shinzo Abe, the ECB is left trying to hit an inflation target with only one arrow (monetary policy). Moreover, in Europe, deflation is a moving target, as some countries show price inflation, while the largest countries—Germany, France, Italy and Spain—still struggle to free themselves from the spectre of falling prices.”
Since January, Belgium has seen a 1.3 percentage point increase in its inflation rate, while Spain, a country that was experiencing severe deflation, has only reduced the rate of deflation by less than half a percentage point. Likewise, Finland has actually seen prices fall 0.6 per cent since the start of European QE.
WisdomTree asks: “So when the ECB shoots, what is it aiming for?”
“The ECB’s definition of price stability makes clear that the focus of its monetary policy is on the Euro area as a whole,” according to the ECB’s website. But in 2011, Fernanda Nechio of the Federal Reserve Bank of San Francisco found that by using the Taylor rule, ‘a policy guideline that generates recommendations for a monetary authority’s interest rate response to the paths of inflation and economic activity,’ the Euro area’s core countries and peripheral countries do not fall in line with the ECB’s one-size-fits-all target rate. Essentially, the pieces work when pulled together, but when viewed separately, they tend to fall short of the ECB’s target (especially in the case of the peripheral countries)," the firm writes.
"Currently, all the countries on this list are falling short of the 'close to 2 per cent' target. This makes the possibility of additional ECB action in December likely. The larger question will be how the ECB will react when a majority of its members are closing in on the target but many of the 'peripheral' countries, such as Spain, are left far away from the bull’s eye. If history tends to repeat itself, it seems the ECB will continue to focus on the Euro area as a whole and leave the less fortunate countries to fend for themselves. 
With further Euro weakness and additional credit easing in Europe likely, this would, in our view, be bullish for the local recovery now taking shape across the region and could provide another leg up for the European equity rally."

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