Standard Life Investments (SLI) is to become a Principal Partner for the 2017 British & Irish Lions tour of New Zealand including replacing HSBC as the Lions’ shirt sponsor.
British & Irish Lions CEO John Feehan says “Standard Life Investments is a perfect fit for the British & Irish Lions, who represent the best of the best in the Home Nations.
“We wanted a partner who shared the same values of respect, integrity, discipline and friendship, we have found that partner in Standard Life Investments. We are looking forward to working with Standard Life Investments a brand that is synonymous with excellence as we head into the ultimate challenge against the double World Champions.”
