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BlackRock introduces animated ETF education video series

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While there is plenty of information about exchange traded funds (ETFs) currently available, there is still a significant opportunity to help investors and financial advisors better understand ETF mechanics using simple, straightforward language and easy-to-understand content.

That was the driving force in BlackRock’s decision to create a series of ETF educational videos using an animated format.
 
Topics covered in the new videos include: an introduction to ETFs – what they are and how they work; understanding bond ETFs – a convenient way to access bonds; and bond ETFs in stressed markets – helping add liquidity in volatile markets.
 
Jennifer Grancio, Managing Director, BlackRock says: “Our goal with this video series was simple: take key topics around the mechanics of ETFs and explain them in a way that would be easily understood by a broad range of sophistication levels and we felt animation was a great way to accomplish that. For BlackRock, education will continue to be a key focus for us as we work to help all types of investors feel confident using ETFs for their investment goals.”

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