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LIFT-Financial selects AJ Bell as primary platform


LIFT-Financial, a UK-based firm of chartered financial planners, has selected AJ Bell as its primary platform provider. 

LIFT-Financial has used the AJ Bell Investcentre platform for a number of years and says it has now selected it as its preferred platform because of the value it offers to clients, its breadth of investment options and the service provided by AJ Bell. These factors support LIFT-Financial’s business model and will help it to provide a cost effective; fee based financial planning service to its clients across SIPPs, ISAs and general investment accounts.
As part of the arrangement, AJ Bell will integrate its platform with the Intelliflo back-office system to ensure all customer transactions and portfolios are linked to LIFT-Financial’s customer database and reporting functions.  AJ Bell will also provide technical pension and investment support to LIFT-Financial’s advisers to help them service complex client needs.
LIFT-Financial Group, with assets under advice of £900 million, has 14 Chartered Financial Planners, providing bespoke financial planning strategies for clients, with fair and open charges.
Joel Adams (pictured), one of the founding directors from LIFT-Financial, says: “We conducted an extensive review of the UK platform market to find a preferred partner who could give our clients first class service, market leading custody fees and best in class technology. We have been working with AJ Bell since 2010 and in the final analysis they stood head and shoulders above the competition in all of these key areas.
“Our strong relationship with them was key and their willingness to invest in the continued development of their system and to improve the data they share with our back office system Intelliflo means we are confident they will be the right partner for the longer term.”
Fergus Lyons, managing director at AJ Bell Investcentre, comments: “We have worked with LIFT-Financial for many years so we understand what is important to them when servicing their clients.  The way they interact with our products shows that the company has a clear focus on helping people reach their investment goals and we are looking forward to an even closer working relationship to support that client service.”

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