Bringing you live news and features since 2006 

Prydis launches original adviser-owned DFM and platform proposition


Prydis, the Exeter-based wealth manager and founder of Strawberry Invest, is to launch ‘P1 Investment Management’ (P1) in April, a new investment proposition for high quality advisory firms.

This original discretionary fund management (DFM) solution will be owned by a select number of participating advisory firms, including Prydis, all able to contribute to strategic decision making to ensure the platform and investment management services develop in line with the needs of advisers and their clients.
P1 will offer a General Investment Account (GIA), an Individual Savings Account (ISA), a Junior ISA, a Self-invested Personal Pension (SIPP), as well as the ability to manage assets from third party product providers. This is offered alongside a core range of model investment portfolios, including the ability for financial advisers to create their own discretionary model portfolios alongside the P1 investment team.
There will also be a bespoke portfolio service for individual clients with minimum investable assets of GBP500,000, and P1 will make its core model portfolio range available through other platforms for all financial advisers to use.
In addition, P1 will provide investment portfolios to Strawberry Invest, the direct to consumer investment platform, in which it is taking a 49 per cent stake.
The combined platform and model portfolio fee is 0.5 per cent per annum up to GBP1m, dropping to 0.1 per cent thereafter.
James Priday (pictured), Managing Director, Prydis and P1 Investment Management, says: “We felt there was a discernible gap in the DFM market for a truly adviser-led proposition. P1 will not have its own financial advisers and it will not deal with individual clients directly, therefore we are enabling financial advisers to protect the trusted relationship with their clients.
“We have already received a high level of interest in the DFM service and are currently speaking to a number of quality advisory firms who are keen to join P1 and have a greater influence over the investment service they use for their clients. We are initially aiming to partner with a limited number of about 30 advisory businesses.”

Latest News

ETF data consultant ETFGI reports that assets invested in the global ETF industry reached a new record of USD12.71 trillion..
Calastone has published an ETF white paper which examines several of the processes that take place across the lifecycle of..
Adapting product lines to fit into changing methodologies and meet shifting demand is essential to remaining relevant in the industry..
Investors urgently need greater access to diversified investment strategies aligned with the Paris Agreement on climate change if the world..

Related Articles

Taylor Krystkowiak, Themes ETFs
Themes ETFs opened its doors in December 2023, with an introductory suite of 11 ETFs – seven thematic and four...
Konrad Sippel, Solactive
At the end of March, financial index specialist, Solactive, published its 2024 annual report on future trends.  ...
Lorraine Sereyjol-Garros, BNP Paribas
Following changes to the French Monetary and Financial Code and of the French market authority AMF’s General Regulation, it is...
Ed Rosenberg, Texas Capital
Texas Capital Bank first opened its doors back in December 1998 and nowadays offers wealth-management services, as well as commercial,...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by