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Roofstock launches first dedicated marketplace for the USD2tn single-family rental sector


Roofstock has launched the first dedicated online marketplace for investing in leased single-family rental (SFR) homes.

Roofstock is designed to provide a more efficient way to buy and sell investment properties. For sellers, properties can be sold without having to wait until tenants move out, avoiding the lost income while marketing a vacant home and the significant selling costs associated with traditional channels. For buyers, Roofstock offers a proprietary inventory of leased, certified, professionally managed homes that generate immediate cash flow and future home price appreciation potential.
Roofstock provides analytical tools and diligence information to help investors evaluate and compare properties before buying them. Closing is made easy by leveraging electronic document delivery and e-signatures, allowing transactions to close rapidly and securely.
“Investors routinely purchase about 1 million homes annually, but the existing channels are antiquated and don’t adequately serve buyer and seller needs today,” says Roofstock Co-founder and CEO Gary Beasley (pictured). “Roofstock is turning the real estate market on its head – breaking down the barriers to investing – and opening local markets to investors across the country and around the world.”
Roofstock Chairman and Co-founder Gregor Watson, adds: “You’d never vacate an apartment building to sell it. Why should rental homes be any different? Roofstock eliminates the hassles and reduces the costs and risks of buying and improving vacant properties.”
Roofstock was started last year by SFR industry pioneers Watson, Beasley and Rich Ford, and serial entrepreneur Devin Wade. Watson previously founded leading SFR investment firm 643 Capital Management. As a managing director at Jefferies, Ford was widely regarded as one of the leading investment bankers in the SFR industry, and among the first to embrace it as an institutional asset class more than five years ago. Wade’s expertise is in payments and secure processing, having founded multiple successful start-ups. And Beasley is the former CEO of Waypoint Homes and Co-CEO of public SFR REIT Starwood Waypoint Residential Trust, which collectively amassed over USD3 billion of SFR assets during his tenure. Beasley also spent five years building the online residential brokerage firm ZipRealty, now part of Realogy, which he took public in 2004 as its CFO.
“In a market starved for yield, single-family rental homes offer an attractive combination of current yield and growth, generating double-digit return on equity potential without the volatility associated with today’s stock market,” says Ford, Roofstock’s chief development officer
Using independent, third-party experts to inspect and certify homes as part of the listing process, Roofstock aims to bring transparency, liquidity and efficiency to the buying and selling of leased rental properties across the US.
Buyers get access to vetted homes with current cash flow and professional property management in place. Unlike a traditional real estate process, all homes on the site can be purchased at set prices, so there’s no wasted time in bidding or back and forth negotiations. Moreover, prices factor in both market comparables and property-specific conditions, with buyers also benefiting from sellers’ being able to list for less and still net because of the efficiencies of the Roofstock marketplace.
Sellers, meanwhile, can sell their homes faster without having to vacate them, thereby avoiding the lost rent, renovation costs and high selling commissions typically associated with marketing vacant homes through traditional channels.
At opening, Roofstock is offering certified inventory in several markets in Florida. The company will add markets throughout the year to better serve the needs of its growing number of buyers and sellers.
Founded in 2015, Roofstock is backed by a group of notable investors. The company’s USD6.25 million Series A in May was led by Khosla Ventures and included financial technology venture firms QED Investors and Nyca Partners, as well as Ron Conway’s SV Angel and Marc Benioff, founder and CEO of, Rich Boyle, former CEO of Loopnet, Eric Wu, CEO of Opendoor and Jeff Fluhr, founder and former CEO of StubHub. The company closed a USD7 million Series A-1 round in December, led by Bain Capital Ventures, and included Grey Wolf and CSC Venture Capital.
“We like to back proven entrepreneurs with disruptive ideas addressing massive market opportunities,” says David Weiden, a senior partner at Khosla Ventures. “Right now, real estate is one of the largest sectors yet to be fully transformed by financial services technology innovation. Roofstock checks all of those boxes for us.”
Matt Harris, managing director at Bain Capital Ventures, says: “Single-family rentals have become an institutional asset class, but as yet lack the type of market infrastructure that investors have come to expect. Roofstock solves that problem, and in doing so, creates the opportunity to expand into other segments of the multi-trillion dollar real estate industry.”

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