Bringing you live news and features since 2006 

361 Capital Alexandra Seifert

361 Capital launches new brand identity

RELATED TOPICS​

361 Capital, an investment firm specialising in liquid alternative mutual funds, has unveiled a new brand identity designed to better reflect and support the firm’s innovative approach to helping advisors and their clients achieve better investing outcomes through the use of alternatives.

The modernised branding spans all of the firm’s communications platforms, including the 361 Capital website, which features improved navigation and a wider variety of content. The updated look and feel aims to provide advisors with the exact information and support they need, when they need it.

“Our branding and communications needs to keep pace with the evolution of our firm, as we continue to grow and expand our relationship with advisors,” says Alexandra Seifert (pictured), Senior Vice President of Marketing for 361 Capital. “The new brand identity not only improves the way we connect with advisors but it also has a modern, contemporary feel, which better represents the innovative spirit at the core of 361 Capital.”

As part of the rebranding, the firm also renewed its three-point value proposition, outlining the traits that make 361 Capital a standout in the alternative investment field. Those include: an exclusive, specialised focus on alternatives only; an innovative approach, developing distinctive investing solutions based on market needs; and a commitment to clarity, making sure funds are transparent and portfolio managers are accessible. 

“Beyond creating a new look, this rebranding really allowed us to take stock of who we are as a firm and where we want to go,” says Tom Florence, President and CEO of 361 Capital. “As a growing company in an ever-changing market, it’s important for us to continuously evaluate and improve. It’s how we make sure that we’ll always be there to meet our advisors’ needs.”

Latest News

BlackRock s iShares an undisputed leader among European ETF issuers pushed further ahead in Q1 with EUR173 billion in trades..
European ETFs raised USD47 8 billion in Q1 a 15 per cent increase compared to the same period in 2023..
LSEG Lipper s March report finds that globally equity ETFs +EUR113 2 billion enjoyed the highest estimated net inflows for..
Morningstar has published a review of the European ETF market for the first quarter 2024 which finds that it gathered..

Related Articles

etf active trading
Latest Morningstar data shows actively managed ETFs share of the US ETF market rose to 8 5 per cent at...
Kristen Mierzwa, FTSE Russell
Index Investments Group IIG a division within index provider FTSE Russell has extended its range of indices through two new...
ETFs
US ETF issuers of active ETFs are facing an increase in fees from the big custodian firms such as Charles...
Taylor Krystkowiak, Themes ETFs
Themes ETFs opened its doors in December 2023 with an introductory suite of 11 ETFs seven thematic and four fundamental...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by