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PureFunds makes seventeen additions to PureFunds ISE Big Data ETF

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PureFunds has added seventeen companies to the PureFunds ISE Big Data ETF (BIGD), the only exchange-traded fund to provide access to companies offering software and services for data analytics. 

According to PureFunds, Big Data is the value generated by mining and computationally analysing very large data sets, which have different degrees of volume, velocity, and variety to reveal key insights, patterns, and trends.

A sampling of additions to BIGD includes Alliance Data Systems (ticker: ADS), Blackbaud (ticker: BLKB), CoreLogic (ticker: CLGX), The Rubicon Project (ticker: RUBI), and TubeMogul (ticker: TUBE). BIGD now has 41 companies.

“Businesses of all disciplines in a variety of industries are dependent on Big Data,” says Andrew Chanin, CEO of PureFunds. “Analysis of Big Data helps firms to improve operational and financial performance, understand marketing and sales efforts, and manage risk and compliance challenges, among other functions. Without properly analyzing the information available to them, companies could be compromising both their success and their ability to meet the demands of their customers.”

BIGD seeks to replicate as closely as possible, before fees and expenses, the price and yield performance of the ISE Big Data Index (BGD), which was constructed by ISE ETF Ventures. ISE ETF Ventures supports PureFunds’ entire suite of emerging technology ETFs, which includes first-to- market ETFs in the cyber security, mobile payments, drone technology, and video game technology industries.

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