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WBS launches new service to power next generation of platforms


Winterflood Business Services (WBS) has launched a new offering on its EOS platform. The firm expects the new live ‘segregated institutional’ service to power the next generation of investment platforms.

The new offering provides a dealing, settlement and custody solution held at the retail client level, where WBS is responsible for the handling of client assets and client money in line with CASS 6 and 7 regulations. By providing this vital infrastructure, it allows companies to concentrate on providing their digital investment solution inclusive of advice, simplified advice, streamlined advice or guidance to advisers and investors. WBS works in partnership with its clients to ensure smooth navigation through the ever-changing regulatory landscape – in areas such as MiFID II and best execution. WBS assists platforms by providing connectivity to the market and achieving the best price for investors, which is shown through monthly best execution reports displaying detailed oversight. EOS has the ability to aggregate orders to reduce the number of market transactions, thus reducing the cost to the end investor.

Alex Kerry (pictured), Head of Winterflood Business Services, says: “This new service demonstrates our cutting-edge integrated technology and flexible proposition which enables clients to meet the requirements of a rapidly changing investment landscape.
Increasingly platforms are looking for integrated automated systems that reduce cost through aggregation and widen the asset reach.
“In the UK, we see a growing trend in financial services for investors to digitally self-invest and gain access to simple and intuitive financial solutions. We continue to invest in broadening our services including wrappers and payment options. This will enable our clients to build and enhance the next generation of investment platforms.”

Wealthify is the first client to go live on this model, offering a DFM solution, investing in ETFs and Funds via ISA or general investment account (GIA) wrappers. Wealthify’s fully online service, offers both first-time and experienced investors access to global financial market returns, while avoiding the cost and complexity associated with traditional investing services
Wealthify builds personal investment plans aligned to an individual’s attitude to risk, then manages them daily. The process is paperless and without face-to-face meetings, allowing users to sign up in less than 10 minutes via PC or mobile.   Fees are low and completely transparent, so the cost of investing is always clear, with no surprises. Wealthify combines passive investment strategies with proven theory, smart algorithms and a team of investment experts.
Michelle Pearce, Co-Founder and Chief Investment Officer, at Wealthify, says: "WBS’ commitment to use cutting-edge technology to transform the UK’s investment market is aligned with our ambition to develop a new service for all UK savers and investors, which is convenient, user-friendly, and gives them complete flexibility and control.
“Through this strategic partnership WBS has helped us build an intuitive and accessible service that means investing really is now an option for everyone, regardless of wealth or experience.”

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