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Sprott BUZZ Social Media Insights ETF launches on NYSE


Sprott Asset Management has launched the Sprott BUZZ Social Media Insights Exchange Traded Fund (ETF) (BUZ), which is designed to deliver exposure to the BUZZ Social Media Insights Index (the BUZZ Index).

The BUZZ Index seeks to identify attractive US stocks which rank highest in terms of bullish investor perception from insights derived from the social media collective. Each month, the BUZZ Index identifies the 100 most-mentioned stocks and ranks them using a proprietary analytics model, selecting the 25 stocks with the most bullish insight scores to be included in the Index.

"The Sprott BUZZ Social Media Insights ETF is the first ETF to use social media sentiment to identify potential investment opportunities," says John Ciampaglia, Head of ETFs at Sprott. "This ETF brings together the powerful combination of social media and big data analytics. Not only does the BUZZ Index measure investor sentiment, it also identifies and ranks social media members who have historically been the most successful in their forecasting accuracy."

"We are very excited to offer investors another industry first with the launch of the Sprott BUZZ Social Media Insights ETF," adds Ciampaglia. "This new ETF provides investors with access to an investment strategy that has been embraced by institutional money managers, within a convenient ETF."

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