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Amplify ETFs launches online Retail ETF


Amplify ETFs has launched the Amplify Online Retail exchange traded fund (ETF) (IBUY) which holds a basket of companies from around the world that generate the majority of revenue from online and virtual sales. 

Companies in the IBUY portfolio fall into three online retail categories: marketplace, traditional retail and travel.

IBUY seeks to replicate the price and yield performance of the EQM Online Retail Index (IBUYXT). The rules-based index is comprised of a diverse group of companies that generate at least 70 percent of their revenue from online and virtual retail sales.

“The mall is not dead, it has just moved online,” says Jane Edmondson, CEO of index provider EQM Indexes. “Online retailers are well positioned to meet the needs of consumers around the world.”
Current index constituents offer exposure to various market capitalisations, countries and industries. The Index has a maximum of 25 percent exposure to non-US stocks and uses a modified equal weighting methodology.

“The growth rate of online retail sales versus brick and mortar sales has been significant. IBUY offers a compelling opportunity for investors to capitalise on this trend,” says Christian Magoon, founder and CEO of Amplify ETFs. “The portfolio holdings of IBUY may increase overall portfolio diversification for investors with traditional brick and mortar retail and consumer discretionary exposure.”

Working alongside Magoon in bringing IBUY to market is a team of professionals with a depth of experience in ETF operations, compliance, marketing and distribution. “We believe that as technology continues to reshape how consumers spend money, the online retail market segment will continue to blossom,” says John Phillips, director of operations at Amplify. “This ETF seeks to provide a direct opportunity to invest in this area of growth.”

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