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VanEck rebrands Market Vectors ETFs


VanEck’s global ETF brand, Market Vectors ETFs, is to be rebranded VanEck Vectors ETFs, adopting the name of its global parent company VanEck. The firm writes that the move is part of a global initiative to bring all its businesses and investment offerings under a single ‘VanEck’ brand. This is to highlight VanEck’s worldwide presence in markets ranging from the US, Australia, Europe and China. 

Arian Neiron, Managing Director, VanEck Australia, says: “The change is more about global alignment. There will be no disruption to any business operations. In Australia, our Market Vectors ETFs brand is well known for its range of innovative investment exposures. The new branding, taking effect 1 May 2016 will result in Market Vectors ETFs being known as VanEck Vectors ETFs.
“Since 1955, VanEck has had a history of bringing intelligently designed investment strategies to our clients.  Our commitment to integrity and innovation remains the same, as we continue to seek compelling investment opportunities for our investors.”
The rebranding will take effect in Australia from 1 May 2016. As of 31 January 2016, VanEck managed approximately AUD36.3 billion in assets, including active funds, ETFs and institutional accounts.

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