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Wealth Dynamix launches WDX ONE


CRM solutions provider, Wealth Dynamix, has launched WDX ONE, a fully comprehensive and pre-configured Microsoft hosted CRM framework specifically tailored for wealth and investment managers. 

The firm writes that WDX ONE provides the most rapid and cost-efficient CRM implementation and business transformation package available to small to mid-market firms, cutting typical project delivery time and implementation costs by over 60 per cent. GFH & Co. Ltd (Hottinger) is one of the first to sign up to the platform.
WDX has used its experience from working with UK banks and wealth managers such as Charles Stanley, Brewin Dolphin, Ruffer LLP, Brown Shipley and Quilter Cheviot, to create its CRM framework.
The firm writes that WDX ONE will bring small to mid-market wealth and investment managers an unrivalled level of CRM functionality to facilitate onward growth with the most comprehensive suite of operational management, client on-boarding, suitability, marketing, business insight, sales performance, reporting capability and integration opportunities. The platform will enhance digital marketing and communications as well as delivering mobile tools and access for wealth managers.
WDX ONE will deliver front-middle office capability available in WDX’s award-winning CRM solution; pre-packaged with all critical KYC and suitability requirements, full AML integration, operational workflows, reporting, client on-boarding and marketing automation.
Tim Sharp, Executive Director  of Hottinger says: “Hottinger is delighted to be moving onto WDX ONE at a time when our firm is expanding and requires a solid, scalable platform as a result of organic growth combined with ever increasing regulatory requirements. We believe it is essential for leading boutique managers to be at the vanguard of technological advancements. We have been impressed with the functionality and have found the platform closely mirrors our own needs.”
Demand for CRM technology and digital transformation has become the fastest growth area in the UK financial services sector in the last two years as the investment industry gets to grip with tightening conduct regulations, demand for optimal client operations and digital service provision.
Cloud-based solutions are a growing trend, with EY reporting at the Compeer Wealth Tech conference 2015 that 85 per cent of wealth and investment management firms either use or are planning to use cloud-based services, adding that those that do not see managed services/cloud models as the future are increasingly in the minority.
PWC’s Wealth Management Trend 2016 report also stated by 2020 the millennials will control over half of all investable assets and wealth managers are counting on new online and mobile offerings to attract new clients.

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