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Fidelity launches Fidelity Go advisory solution for ‘digital first’ investors

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Fidelity Investments has launched Fidelity Go, an advisory solution designed for investors seeking a team to manage their money through a simple digital experience.

Fidelity Go was developed in collaboration with younger, digitally-savvy investors, and is a combination of a professionally managed portfolio, an easy-to-use digital dashboard, integration with Fidelity’s broader investment tools and services, and an all-in cost that is among the lowest in the industry.
 
Fidelity Go features portfolios constructed, monitored and rebalanced over time by investment professionals – not simply by an automated “robo” algorithm – available at a minimum investment of USD5,000; a transparent advisory fee; and underlying investment portfolios that include Fidelity Index Funds Premium Class and Institutional Class, some of the lowest cost offerings in the market.
 
Current all-in costs, including the advisory fee and underlying fund fees, range from 0.35 to 0.40 per cent, which may vary over time based on changes in the underlying investments.
 
It can be accessed across smartphones, tablets and desktops to deposit and withdraw funds, monitor progress to goal, and receive updates and alerts.
 
“Fidelity Go makes professionally managed portfolios broadly accessible by helping people move from saving to investing quickly and efficiently, with costs starting at approximately USD20 a year,” says Rich Compson, head of managed accounts at Fidelity. “Our goal is to help people meet their lifetime financial needs, and Fidelity Go is a new way for Fidelity to help digital-first investors and those just getting started.”
 
Fidelity Go investors also benefit from Fidelity’s broader capabilities, including integration with its online financial planning tools, ongoing monitoring with Fidelity mobile apps including Apple Watch alerts, and the ability to direct the unlimited 2 per cent cash back from the new Fidelity Rewards Visa Signature Card into their Fidelity Go accounts.
 
“Integration with Fidelity’s broader experience can help customers both enhance and simplify their financial lives,” says Compson.

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