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Hearsay launches client engagement platform for financial advisers


Hearsay Social has launched Hearsay 360, an engagement platform designed to enable financial advisers and insurance agents build stronger client relationships across social media, adviser websites, email and text messaging.

By removing the compliance and usability barriers that prevent many advisers from communicating with clients on digital channels, Hearsay 360 transforms how advisers spend their time prospecting and relationship-building.
Gathering client engagement data across social, adviser websites, email and text, Hearsay 360 gives advisers a holistic view of clients’ digital behaviours. With this information, the platform’s predictive analytics will suggest which client or activities an adviser should react to via an automated list of recommendations on what they should do based on the activity or content that is likely to be most effective. It also enables the adviser to act on those suggested actions in just a few clicks.
Hearsay 360 plugs-and-plays with other core enterprise systems such as compliance archives and corporate CRM systems.
“Hearsay 360 is the complete client engagement platform that allows advisers to go to one place to manage their social, digital and mobile interactions,” says Mark Gilbert, global vice president of product at Hearsay Social. “At the same time, Hearsay 360 allows firms to begin measuring large data sets of digital interactions across their entire field organisation, laying an important foundation for efficient and effective adviser outreach and optimisation down the road.”
“Hearsay Social has been a terrific partner for Janney over the past few years and with the new Hearsay 360 solution, we are excited to continue to improve and update the adviser-client experience,” says Timothy Scheve, president and CEO at Janney Montgomery Scott. “Our clients expect to be able to seamlessly communicate with their advisers across digital channels, but with a distributed adviser force in a highly regulated industry, this omni-channel client experience isn’t always easy. Thankfully, Hearsay Social delivers unique technology that makes digital easy for advisers, while providing the robust compliance and field management functionality that our firm needs.”
“Google, Amazon and Facebook have set customer expectations for every industry, as evidenced by the rise of roboadvisers and direct-to-consumer online options in financial services,” says Clara Shih, CEO and founder of Hearsay Social. “Advisers know they must modernise or risk becoming irrelevant, but they feel underserved or overwhelmed by existing digital marketing programmes. Hearsay 360 makes it easy for even the most tech-averse advisers to be findable, proactive and responsive wherever their clients are, including on social, web, text and email.”

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