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Younger generation stuck saving for the short-term despite long-term ambitions, says PLSA


The plans of 18 to 35 year-olds to save for the long-term are being curbed by short-term necessity, research by the Pensions and Lifetime Savings Association (PLSA) shows. 

The group is often described as the YOLO (you only live once) generation but PLSA research reveals a different profile. 
Instead of adopting spendthrift attitudes 18-35 year olds want to save, feel they ought to save, but simply can’t.
Some 51 per cent of respondents to the PLSA survey said they get more satisfaction from saving money than spending it and 53 per cent disagreed with the idea that they tend to live for today and let tomorrow look after itself. 
When it comes to debt, the majority (57 per cent) do not have any (excluding student loans) and 65 per cent do not acquire any debt on a monthly basis.
Joanne Segars, chief executive, Pensions and Lifetime Savings Association, says: “18-35 year olds are no different to many people – they want to save for a secure future but short term financial pressures get in the way. And it’s not surprising that without help this group prioritises short-term over long-term saving given the current rock-bottom interest rates and low wage increases.
“Our research suggests many 18-35 year olds shy away from the sort of investments that give better returns over the long-term, but it also suggests that where a financial decision or situation becomes a fact of life, for example student loans, this group quickly accepts it and adapts. We’ve seen this behaviour in workplace pensions with a very low opt out rate from automatic enrolment of just 7 per cent by those aged under 35.
“Those younger savers staying in their workplace pensions are smart. Automatic enrolment provides them with a hassle-free way to save for the long-term – they don’t have to think about the investment strategy, or choosing the product, or moving their money, they just have to keep saving. Their own contributions are doubled by contributions from their employer and tax relief from the government; and they have time on their side – early savings benefit from compound interest, investment growth and time to recoup any losses. The good news is a workplace pension is coming to every work place by 2018.”
When asked what prevents them from saving, 48 per cent say the cost of living is too high and 43 per cent say their salary is too low. One in five feel their lifestyle stops them saving but this is topped by almost one in three (30 per cent) who say the cost of their rent or mortgage stops them saving.
Some 77 per cent say that over the last six months they felt the same or increased pressure to save for the future – only 6 per cent felt the pressure had decreased.
Some 18-35 year olds are managing to save but typically for the short term: 34 per cent are saving for a rainy day and 32 per cent are saving for a one-off purchase such as a holiday, car or TV. 
Given an unlimited sum of money, 42 per cent would prefer to invest in property to get the best return – either buying their own home or investing in additional property. 
There is comparably little interest in ISAs, or investing directly in the stock market.
However, faced with the reality of what they actually have available to save, 18-35 year olds give quite different answers with 41 per cent opting for a savings account and 26 per cent choosing a cash ISA. 
Fifty four per cent of those who have an outstanding student loan say they don’t consider it as a debt and only a quarter (26 per cent) say student loan repayments prevent them from saving each month.
Almost half (47 per cent) say that the interest rate offered is an important factor when choosing between saving products and 30 per cent want to be able to access their money at any time with no fees. One in four (24 per cent) say that the financial risk associated with the product is important when choosing between financial products.
Some 58 per cent of 18-35 year olds agree with the statement that saving products are designed for people who already have money. The survey paints a picture of a cohort of savers who want to save for the long-term, but the reality of the cost of living, low salary levels and housing costs mean it is difficult for them to save.
The PLSA says that when this group does save it seems they feel they cannot afford to take risks with their savings and opt for the less risky, low-interest options – despite appearing to have an appetite for better returns, saying that they value a good interest rate when choosing a saving product.

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