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Alpha FMC expands digital practice with director appointment


Wealth and asset management consultancy Alpha FMC has expanded its digital practice with the appointment of Kimberly Yurisich as a director and head of practice with responsibility for a team of 10 consultants.

Yurisich joins Alpha FMC following two years at EY as EMEA digital lead for the wealth and asset management advisory practice.
The expansion of the digital practice is a key part of Alpha’s growth strategy.
Yurisich has over 15 years’ experience advising clients on their digital strategies. As one of Amazon’s first employees, she established and led the first mobile shopping proposition in Europe.
Over the last five years she has worked predominantly with asset and wealth management clients both to define and execute their digital priorities.
She has worked with clients across a diverse range of digital topics including platform strategy, big data and analytics, robo-advice and artificial intelligence, digital marketing and social media, Peer2Peer and social investing models as well as Robotics Process Automation.
Alpha FMC executive director Neil Curham says: “Kimberly brings deep digital expertise to the team as well as an excellent knowledge of the industry. We expect the digital practice to continue to grow as the market as a whole responds to the shifting digital landscape.”
Yurisich says: “Digital solutions can help clients become more agile and responsive in a rapidly changing industry, transform customer experience and drive down costs. We are seeing increased demand for digital services from asset and wealth managers looking to address an array of challenging issues. I look forward to working closely with the team at Alpha and our clients to fully capitalise on the opportunities and value which the digital practice presents for their businesses.”

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