Old Mutual Wealth has appointed David Barral as independent customer champion, supporting the Customer Outcomes Forum.
Barral was previously chief executive of Aviva UK Life, the largest business unit within the Aviva Group, where he led significant financial, people and customer transformation across the business during his five year tenure.
Prior to that he has held various roles including distribution director, marketing director and chief operating officer over a 37 year career in financial services. He is currently a non-executive director at LV=, chairman of Vantage Finance and chairman of Virgin Wines.
As independent customer champion, Barral will play a key role in helping promote customer-centric behaviours across Old Mutual Wealth, including the UK Platform, Intrinsic, Quilter Cheviot, Old Mutual Global Investors and Old Mutual International.
The newly created role will see Barral lend the breadth and depth of his experience in the retail financial services sector to Old Mutual Wealth’s Customer Outcomes Forum and its members. The forum is a key component of the firm’s corporate governance structure, overseeing work to drive good customer outcomes across the whole of the business.
The Financial Conduct Authority (FCA) has highlighted the importance of culture in financial services firms. The FCA business plan for 2016/17 encourages firms to focus on culture as a tool for promoting positive customer outcomes.
Old Mutual Wealth chief distribution officer and Customer Outcomes Forum chair Richard Freeman says: “At Old Mutual Wealth we are passionate about delivering high quality wealth management solutions to our clients and helping them achieve financial stability and prosperity for themselves and their families. In order to realise that ambition it is important we remain absolutely focused on understanding and meeting customers’ needs in everything we do as a business.
“I’m really excited that we have been able to bring someone with David’s level of knowledge and experience into the business and my colleagues and I look forward to working with him to further develop and embed our customer focused culture.”
Barral says: “I’m delighted to be joining Old Mutual Wealth’s Customer Outcomes Forum at an exciting time for the business. It has an ambitious strategy and recognises the importance of a strong customer focus at the core of all its activities.”