Standard Life has expanded its ‘superclean’ range of funds across the Elevate platform.
So far six major fund groups, who account for nearly one fifth of UK market assets, have committed to adding over 150 discounted funds to the platform.
The first of these lower cost funds are available now with plans to add further funds over the coming weeks and months. This brings the total of discounted funds available on the Elevate platform to 350.
The funds added are all from leading fund managers popular with advisers and include BNY Mellon, Neptune, Old Mutual Global Investors and Standard Life Investments.
David Tiller, Standard Life’s head of adviser and wealth manager propositions, says: “I’m delighted we have been able to get these deals in place for Elevate so quickly. We are also continuing conversations with a number of other fund groups and hope to have more preferential deals confirmed in the near future. As a platform provider it’s our job to represent the interests of the adviser businesses we work with, including leveraging the collective buying power to the best possible deals for advisers and their clients.”
Steve Owen, head of platform propositions, says: “The announcement today is the first tangible benefit of bringing the two platforms together. It will see Elevate advisers able to offer significant savings to their clients and is a really meaningful way to demonstrate our commitment to the Elevate platform and its users.”
