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P1’s DFM offering launches on Novia platform


P1 Investment Management, a recently launched discretionary fund management (DFM) offering for advisory firms, is now available on the independent wrap platform Novia.

The Novia platform offers financial advisers and their clients an efficient and cost-effective solution for managing the DFM route.
Advisers will now have access to P1’s nine core model investment portfolios, which span five risk levels and three primary objectives – income, capital growth and balanced.
The cost of P1's model portfolio service on Novia is 0.25 per cent with no VAT applied.
P1 is owned by a select number of participating advisory firms, including Prydis, and all are able to contribute to strategic decision making to ensure the platform and investment management services develop in line with the needs of advisers and their clients.
James Priday, managing director, P1 Investment Management, says: “P1 was set up for the express benefit to allow financial advisers to access a quality discretionary fund management proposition, whilst retaining the trusted relationship they have built up with their clients. Teaming up with Novia means we can broaden our reach to more advisory firms as we aim to increase efficiency, maintain low-costs and enhance the adviser-client relationship.”
Paul Boston, sales director at Novia, adds: “We are thrilled be able to offer to our supporting advisers access via the Novia platform to the recently launched core portfolios from P1. With its unique ownership structure which enables advisers to contribute to the strategic decision making of the business we believe P1 will further enhance adviser choice when selecting investment solutions for their clients. Our figures show a continued rise in flows into model portfolios as advisers look to outsource this element of their client proposition. For the client to benefit from this professional management it is vital that the platform enables access to the first choice investment and doesn’t constrain where the manager is forced to substitute with their second best ideas.”

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