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Former White Star Line London HQ transformed into luxury apartments


The Grade II listed Oceanic House at 1 Cockspur Street, by Trafalgar Square, originally the London headquarters and ticket office of the famous White Star Line – owner of the doomed-transatlantic liner Titanic and her sister ship Olympic – has been transformed into luxury apartments.  

The building now provides six luxurious lateral apartments and one two-storey penthouse for private sale. The apartments benefit from spacious rooms, good ceiling heights and range from 1,679 sq ft (156 sq m) to 5,447 sq ft (506 sq m) in size. Each are bespoke designed with a specification and features specially created to echo the luxury associated with the turn-of-the-century age of transatlantic ocean travel.                                                                                
Constructed of Portland stone in a grand Neo-classical style typical of Edwardian era buildings in and around Whitehall, Oceanic House has a monumental central doorway, flanked by a dramatic three-storey engaged column portico complete Baroque inspired detailing.
Oceanic House was designed by architect Henry Tanner Junior under the auspices of Bruce Ismay with the address being highly symbolic since at the time all the major liner and train company HQs were based on Cockspur Street including rival Cunard, Hamburg-American Line, Peninsular & Oriental (P&O), The Grand Trunk Railway and the Canadian National Railway Company.
The Grade II listed exterior of Oceanic House has been restored, including (110 years after the original creation) a newly restored pedimented arch and balustrade crowning the building’s main entrance. Inside, the grand interior has been remodelled to provide two three-bedroom apartments, four two-bedroom apartments, and a four bedroom duplex penthouse, extending across the two top floors; each apartment accessed by a lift from the entrance hall.
The building’s ground floor main entrance foyer has been carefully remodelled to evoke the glamour of the early 20th century ocean liners.
Gary Hersham, partner at Beauchamp Estates, says: “The apartments at Oceanic House represent a unique, once-in-a-lifetime, opportunity to purchase a piece of iconic British history and acquire a luxurious home in the former headquarters of the famous White Star Line in the heart of London’s West End.“
Paul Finch, head of new homes sales at Beauchamp Estates, says: “Oceanic House sits within the Trafalagar Square ‘crossroads’ where Whitehall, the Strand, Covent Garden and Pall Mall/St James’s meet. Whitehall, the heart of UK government; adjacent St James’s and the Strand/Covent Garden are undergoing transformation into a luxury residential and hotel destination. The location is adjacent to Mayfair and Belgravia, but without the corresponding peaks in residential values. Purchasers at Oceanic House have the benefit of buying into a formerly overlooked location which is now undergoing rapid transformation into a luxury residential address, with the associated capital value uplift that occurs with regeneration and huge inward investment.”  

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