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Hearsay debuts predictive social media compliance tools

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Hearsay Systems, provider of the new Hearsay 360 client engagement solution for financial advisers, has made several enhancements to its compliance platform that aim to make it easier and faster for supervision teams to manage their workflow, complete tasks and communicate with their advisers.

The features, developed with input from Hearsay’s data science experts, provide compliance and supervision teams with automated, more expansive compliance coverage across social media content.
 
Powered by predictive analytics, the platform enables compliance teams to more accurately and quickly capture and evaluate content changes on their advisors’ social media profiles.
 
As a result, advisers spend less time on the back-and-forth with compliance for reviews and changes, and more time leveraging social media to build their business.
 
“Oppenheimer is dedicated to adding new technologies that support our financial advisers, their relationships with clients, and our strong culture of compliance,” says Jessica McGrath, director of marketing at Oppenheimer. “As more clients want to connect with advisers digitally, Hearsay helps us successfully manage social media content distribution on a single compliance platform.”
 
“At Thrivent, we’re proud that our financial representatives maintain close, trusted relationships with their clients both online and offline,” says Jordan Martell, vice president and managing counsel at Thrivent Financial. “When it comes to digital engagement, speed is crucial. Compliance administrators using Hearsay’s two-click reviews can make quick suggested edits to Facebook, LinkedIn and advisor website profiles, so new representatives can get up and running on these channels much faster.”
 
One client reported that, in one year, the Hearsay platform has enabled its compliance supervisors to support 50 per cent more advisers compared to the previous year.
 
“In processing almost 700,000 profile changes each year from our customers, Hearsay identified new efficiencies we could build in our product to help alleviate some of the pain in the back-and-forth between compliance administrators and their advisers,” says Robert MacCloy, vice president of engineering at Hearsay. “Our team worked closely across functions and with our customers to develop these new features from the ground up.”

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