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Bionic advice hits half GBP0.5bn milestone


National IFA LEBC’s Bionic Advisory Service has passed the GBP500 million of clients assets invested mark, with 25,000 people using the service’s advice.

The ‘bionic’ proposition combines technology with financial services knowledge, expertise and a human interface. This means that clients receive fully regulated, tailored advice, appropriate and suitable to their own circumstances delivered through telephony and the internet.
LEBC see this as superior to ‘robo’ advice that only provide an automated service, with no use of human financial planners and little advice beyond risk profiling and asset allocation.
Jack McVitie, chief executive of LEBC, says: “We are extremely proud of what we are achieving which is in line with our stated aim as a business: ‘To transform the access to top quality financial advice for employers, employees and individuals’.
“Whilst we are pleased to reach the GBP0.5 billion milestone, our service is a genuine fee based advisory service and so we are even more proud of the fact that over 25,000 people have now benefited from true, full bionic financial advice.”

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