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PCR appoints chief executive


PCR, the provider of TotalWealthViews, a wealth data and aggregation and reporting service for UHNW advisers and their clients, has appointed Bob Miller as the successor to Rob Fiore as chief executive.

Miller was formerly the founder and CEO of CorrectNet and a pioneer in ultra-secure client reporting solutions for the top global institutional wealth managers.
Miller joined PCR as its vice chairman and strategic adviser last year to help bring the company’s recent technology investments to market. During this period, PCR crystallised its value proposition, introduced disruptive non-basis point pricing, and launched a distributor programme that is now enabling software and other technology providers to re-sell the company’s UHNW services.
“My mandate from our owners is crystal clear. First, make sure the 1,200 families we currently serve benefit from the innovations we are now bringing to market – they helped build our business and we are committed to their continued success. Next, capitalise on our unique capabilities and recent investments to grow the business in new ways from our current USD125 billion to USD500 billion in assets aggregated,” says Miller. 
The company has also made executive team promotions. Adam Carta, formerly senior director of operations, has been promoted to COO with responsibilities over every aspect of the delivery platform. Bill Hiza, formerly manager of the financial analyst team, is now senior VP client experience. Bill Lichtwald, a 20 year FinTech enterprise sales veteran, has been moved to senior VP head of sales.
Josh Fidler, chairman of PCR, says: “Bob has the full support of the board, investors and management in this transition. I am personally looking forward to our partnership growing PCR and taking the company to the next level on technology. Bob shares our passion for PCR’s business, as well as possessing an enormous practical experience and insight into how we can capitalise on our strengths and better serve our clients.”
Miller adds: “We address the needs of the almost 72,000 North American UHNW families different than many of the new comers – primarily the software providers. We were founded by wealthy families that felt they could not get a complete and accurate picture of their wealth. As the industry evolved and many UHNW advisors connected with this need, our business grew to include major private banks, registered investment advisers and MFOs. PCR clients value that we deliver more than technology. We understand the critical nature of client interactions and provide the people and processes to make sure data is right and communications are accurate.”
PCR has launched a partnership programme which enables software vendors and other providers to automate the integration of PCR data solutions into their platforms on a white-labelled basis at discounted prices. The company expects to announce at least three new partnerships over the next month.

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