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Tilney Bestinvest rebrands as the Tilney Group


UK financial planning and investment group Tilney Bestinvest has rebranded as the Tilney Group following the completion of its integration of Towry.

The integrated business will now operate under the Tilney brand for financial planning, investment management and investment advice.
The enlarged Tilney Group is a nationwide firm with over 300 financial planners, investment managers and advisers supporting over 100,000 clients from a network of 30 offices across the UK.
The Tilney Group will also continue to build on the Bestinvest brand’s heritage as a pioneer and leader in the execution-only segment through its online investment service, which is backed up by telephone support. Tilney’s services to self-directed investors will continue to operate under the Bestinvest brand, which will be described as “powered by Tilney”, but which has had a creative facelift.
Tilney has also long worked with third-party firms of financial advisers to provide their clients with professionally managed investment solutions. In recognition that its partners now also include other professional service firms such as consultants, lawyers and accountants in the UK and overseas it has rebranded its Tilney for Intermediaries division as Tilney for Professionals.
Peter Hall, CEO of Tilney Group, says: “The rebrand is a very significant moment for us, demonstrating that the 2016 integration of Tilney Bestinvest and Towry is now complete. We are truly one business built on the combined strengths of the legacy firms and with a clear and compelling service proposition which is reflected in a new, fresh visual images and logo.
“With a range of services to support clients across the UK and a really top quality team of advisers, I believe this business is exceptionally well positioned for the future. We have now entered a new organic growth phase and will be investing significantly in building the brand with the launch of a major advertising campaign. We are also kicking off a significant recruitment drive to seek out additional high calibre financial planners and investment managers who want to be part of a successful and growing firm that is committed to the very highest standards of professionalism.”

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