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Intelliflo adds Hearsay’s adviser cloud marketing tool to Intelligent Office


Intelliflo’s Intelligent Office (iO) is going social with the integration of Hearsay Systems’ flagship adviser cloud platform, which enables advisers to manage their social media and local, search-optimised web presences all from a single dashboard.

Use of social media by advisers is on the increase. Research carried out by Intelliflo with iO users in August 2016 found 70 per cent were engaging with social media (up from 58 per cent in 2014), with nearly two thirds (60 per cent) marketing via LinkedIn; over a third 36 per cent (up from 25 per cent in 2014) using Facebook and 40 per cent using Twitter (down from 41 per cent in 2014).
Rob Walton, chief operations officer at Intelliflo, says: “Advisers’ time is precious so it’s easy to dismiss or put on the back-burner engagement with new channels of communication. Social media offers a powerful marketing tool for advisers: 70 per cent of online adults have a social media profile and 50 per cent of millionaires over 65 use Facebook. By integrating Hearsay’s leading technology into iO and providing an up-to-date content library, our clients will have the tools they need to develop and manage effective and efficient social media interaction in a regulator-friendly and MiFID II compliant manner.”
Chris Andrew, Hearsay managing director, says: “Since 2009, Hearsay has been a leader in transforming the way financial services do business through digital technologies like social, email, adviser websites and SMS. Our partnership with iO enables many more independent advisers to get the kind of marketing support that is typical of big financial services firm. Engaging with clients and prospects on the channels they prefer – and today that is increasingly on social, mobile and digital – can really pay dividends. Research with wealth management firms indicates that once they start using our tools, the productivity of advisers increases by 9-22 per cent.”
Designed to make digital communications effective and time efficient, Hearsay’s predictive tools allow advisers to “hear” about key life events in their client’s life and provide a centralised library of compliant content that enables advisers to “say” the right message at the right time. As part of the service, Intelliflo is running an active content library designed specifically to save advisers time by selecting relevant material.
Hearsay has heavily invested in compliance and enables firms to meet their regulatory requirements for financial communication and promotion as stated by FCA as well as the archiving needs as required by MIFID II.
Yasmin Zarabi, vice president, legal and compliance at Hearsay, says: “MiFID II requires more stringent measures for digital client communications, disclosures and transparency requirements. To be compliant with Articles 16 and 69 of the directive, firms are required to keep records of all electronic communications—including social, email, and text messages—from any device, ensuring that they maintain adequate records of disclosures of potential conflicts of interest. Hearsay provides monitoring, supervision, approval workflows and archiving out of the box across all its digital engagement channels.”

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