Online portfolio management platform WealthBar has joined the Canadian ETF Association (CETFA), marking the first time a robo-adviser has joined the organisation.
"ETFs, or exchange traded funds, are an important investment instrument for WealthBar's clients to keep fees low, and portfolios highly diversified," says Neville Joanes, portfolio manager at WealthBar. "By establishing stronger ties with institutions like the CETFA we are able to advocate for better and more innovative investment solutions for all Canadians."
ETF use is growing at high levels. According to the CETFA, the Canadian ETF industry saw assets rise by close to 27 per cent compared to their level a year ago, reaching a year-end total of USD113.7 billion.
The CETFA takes an active role on behalf of all ETF providers to improve industry practices.
"We are pleased to welcome WealthBar to the CETFA, as our first financial technology member," says Atul Tiwari, chair of the CETFA. "Following strong growth in ETF assets last year, we are excited to work with a broader roster of innovative providers to raise awareness and accessibility of ETFs in Canada."
WealthBar is one of the first fully online portfolio managers in Canada. It combines the best practices of bricks and mortar investment companies with the ease and affordability of online investing.
Every WealthBar client is paired with an online adviser for guidance. In addition to offering low-cost ETFs, WealthBar also offers private investment portfolios that until recently were available only to affluent high net worth investors. With WealthBar, investors can access those sophisticated investments with as little as USD5,000.
The CETFA represents 95 per cent of the ETF assets in Canada, according to Pat Dunwoody, executive director of the CETFA.
“With WealthBar we now have 10 portfolio manager members," she says. "All of this makes for a very strong voice representing the ETF industry in Canada, and fulfilling our mission of providing information, education and access to resources on the benefits of ETF investing."