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Holiday Crowd launches holiday rental investment platform


Holiday Crowd has launched a service to help consumers invest in holiday rental accommodation.

The London-based tech start-up combines over 25 years of expertise in holiday property investment with the latest developments in alternative finance and booking technologies.
Investors can build a portfolio of shares in different holiday properties in amounts upwards of GBP1,000 rather than owning any one property outright. They can then benefit from the financial rewards of ownership, including a share in any rental income and potential capital appreciation linked to the underlying property. Investors can also enjoy use of the property by booking it online.
Popular UK tourist locations are benefitting from a boom in visitors and growth in the availability and use of short-term rental accommodation. Investment in holiday property has traditionally been limited to those with significant financial resources at their disposal as mortgage finance can be difficult to obtain, requiring a large capital outlay.
Holiday Crowd’s new service removes the need for a large upfront sum, along with the hassle normally associated with ownership. The company handpicks properties for investment and manages everything on behalf of investors so they have total peace of mind. The company has partnered with one of the UK’s largest independent holiday letting agencies, Sykes Cottages, to ensure a high quality of service and bookings for their properties and provide access to a customer base of over two million holidaymakers.
Holiday Crowd was founded by Alistair Malins, and is backed by Clive Sykes, chairman of Sykes Cottages, and Howard Simms, CEO of Apadmi Ventures, the investment arm of mobile software developer Apadmi.
Malins says: “Purchasing a holiday property until now has been out of reach for most investors due to the large sums required. Our aim is to break down the barriers to entry in this market and open it up to a new investor base. We’re delighted to be open for business, providing expertly picked properties which have the potential to benefit from long-term capital appreciation and rental income that rises above inflation.
“The rising popularity of short-term rental accommodation and projected increase in the numbers of visitors to the UK are fuelling what we believe to be a mini-boom in this sector, and we're just starting to see the benefits. We believe everyone should be able to share in the growth of this market and the long-term inflation proof returns the UK holiday property market has the potential to offer.
“Our partnership with Sykes Cottages has enabled us to source our first property in Newquay, recently voted as one of the UK’s top ten most desirable locations, and provides us with the ideal partner for growth. As one of the UK’s largest independent holiday letting agencies, Sykes Cottages offers award-winning customer service and access to over two million potential holidaymakers.”
Graham Donoghue, CEO of Sykes Cottages, says: “We are delighted to be working as an exclusive partner with Holiday Crowd. Many of our 6,000 property owners are investors in multiple holiday homes and have seen first-hand how attractive the returns can be. As one of the UK’s largest independent holiday letting agencies we take pride in investing in new technology to keep ahead of our competitors, and look forward to partnering with this innovative platform over the next few years.”

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