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Cantor Fitzgerald Investment Advisors acquires business of Efficient Market Advisors

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Cantor Fitzgerald Investment Advisors has acquired the asset management businesses of Efficient Market Advisors (EMA), a registered investment advisory firm with USD1.1 billion in assets under advisement and ETF strategist platform. 

The San Diego based asset management platform will operate with the same team that previously served at EMA and will continue to be led by Herb Morgan III (pictured), founder, CEO and chief investment officer of EMA, in his role as senior managing director and chief investment officer of the Efficient Market Advisors division of CFIA.
 
"With this transaction, we continue the build out of our asset management business, which is an important element of the overall strategic direction of our firm," says Shawn P Matthews, chief executive officer of Cantor Fitzgerald & Co. "We fully expect our customers to benefit from the increasing breadth of our asset management offering." 
 
Founded in 2004, EMA constructs proprietary investment portfolios using lower-cost, tax-efficient, liquid and transparent exchange-traded funds (ETFs). Thanks to in-house and third-party research, EMA's proprietary ETF portfolios offer investors highly-diversified asset-class exposure. EMA will operate as a business under Cantor Fitzgerald Investment Advisors.
 
"We are excited to have the EMA team and platform join our growing asset management business," says Dave Goldfarb, senior managing director of CFIA. "EMA has a 12-year track record in providing ETF based investing strategies and solutions to its clients. Combining EMA's capabilities with Cantor's robust global distribution, infrastructure and capital markets expertise, will significantly strengthen our asset management platform. We both share a common strategic vision and goal of providing exceptional service to our clients and that will continue to be our collective focus."
 
Morgan says: "We are thrilled to join forces with one of the world's most storied and dynamic financial service brands and marry our sought-after investment approach with the depth and breadth of Cantor Fitzgerald's financial services platform and proven reputation."
 

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