Bringing you live news and features since 2006 

True Potential launches protection partnership with Canada Life


Technology and advice firm True Potential has launched a range of protection products available on its own platform, providing advisers with an end-to-end service.

The partnership with Canada Life, which underwrites and administers all policies, will see four new mortgage and term protection products for advisers and their clients.
The entire process from quotation to policy issue can now be completed on True Potential’s own in-house platform, made possible by the firm’s two-way integration technology. Advisers now have a simpler, quicker way to provide protection for their clients.
Full integration with Canada Life and its online underwriting engine, powered by UnderwriteMe, enables advisers and clients to see the cost of cover immediately. Clients can then take out the policy, and receive fully underwritten terms delivered to their own individual client website, within minutes.
Having undertaken a full market review of providers, True Potential’s decision to enter the protection market now comes amid calls from advisers for a platform that can both quote, complete an application and issue terms.
True Potential senior partner Mark Henderson says: “The aim of this suite of protection products is to make both the adviser and client journeys simple and cost-effective. Increasingly, advisers have told us that’s what they want and by having control of the technology, we can offer a unique, immediacy of service. The client gets a great deal and the adviser can offer a swift purchasing process.
“Technology continues to shape how financial products are delivered to consumers. We have seen this in the investment world and have built world leading facilities into our True Potential systems. We can now repeat this with our protection products with our unique offering.
“We are very happy with what we have built with Canada Life and the way clients have visibility and interaction throughout. We believe in setting financial goals with clients throughout their lives and protection is an increasingly important part of that planning.”
Jonathan Ford, director of individual protection at Canada Life, adds: “We are simply delighted to be chosen by True Potential. Having launched our range of value-laden products in 2015 we have been seeking ambitious partners.
“With an eye on being easy to do business with, we have a unique suite of support services customers can use without ever needing to make a claim. We genuinely believe efficiency and value can work hand-in-hand to deliver outstanding results.
“When we align the intuitive application journey, provided by the UnderwriteMe software, and the ability to immediately purchase protection with a respected brand like True Potential we have provided customers with a unique and easy way to buy protection.”
Phil Jeynes, head of sales and marketing at UnderwriteMe, says: “Both True Potential and Canada Life are examples of what can be achieved with the power of technology in a good business. We are thrilled that UnderwriteMe’s unique quote and buy platform is underpinning this new partnership in the protection market.”
The new True Potential Protection range is available through the 20 per cent of all UK financial advisers using True Potential’s services.

Latest News

ACA Group (ACA) has announced its intent to acquire the broker-dealer distribution business from UMB Fund Services, a subsidiary of.., the parent company of 21Shares has announced the launch of Wrapped Bitcoin (21BTC) on the Solana blockchain. 21BTC..
CoinShares writes that digital asset investment products saw inflows for the third consecutive week totalling USD1.05 billion, with cumulative flows..
The New York Stock Exchange, part of Intercontinental Exchange, Inc, has announced it is collaborating with CoinDesk Indices to launch..

Related Articles

Timothy Rotolo, Range Funds
In 2023, Timothy Rotolo launched his business, Range Fund Holdings, the parent company for Range Indices and Range ETFs, followed...
Dan Miller, IQ-EQ
With just over a week to go till T+1 settlement begins in North America, Canada and Mexico, time is of...
Emily Spurling, Nasdaq
Last October’s ETF Express US Awards 2023 found Nasdaq winning Best Index Provider – ESG ETFs and Best Index Provider...
Vinit Srivistava, MerQube
Index provider, MerQube, launched in 2019, with the aim of providing a “technology-driven answer to the most complex, rules-based investment...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by