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Russell Investments appoints chief marketing officer


Global asset manager Russell Investments has appointed Toby Hoden as chief marketing officer (CMO).

Hoden (pictured) brings three decades of financial services marketing experience to the role.
Most recently, he spent 13 years in a CMO role at Voya (formerly ING US) focused on asset management marketing.
Hoden, who will be the first CMO in Russell Investments’ 80-year history, will report directly to CEO Len Brennan and be a member of the firm’s executive committee.
“Russell Investments continues to be at the forefront of innovation in providing investment solutions and risk-managed portfolios,” says Brennan. “We are uniquely positioned to meet this growing need with our multi-asset investing approach. It is strategically important to invest in our brand and highlight our longstanding commitment to managing multi-asset portfolios. Toby will be instrumental in leading our global marketing efforts to ensure that we align our long-respected brand and differentiated capabilities with the more exacting demands of investors.”
In addition to Voya Investment Management, Hoden held marketing leadership roles at Chase, Citibank and OppenheimerFunds.
Hoden says: “The opportunity to join Russell Investments is incredibly exciting. The firm has a world-class brand reputation upon which to build, a significant growth opportunity ahead, and a global team of talented investment, business and marketing professionals dedicated to helping people achieve financial security. I am looking forward to connecting investors with solutions that can make a meaningful difference to the financial outcomes they seek.”
As CMO for Voya Investment Management, Hoden was responsible for multiple aspects of marketing, including product, channel, strategic and digital marketing, as well as investment communications, thought leadership and brand communication for Voya’s institutional and intermediary businesses.
Before taking on this role in 2008, he was the corporate CMO at ING US. Prior to that, he was head of product distribution and marketing for ING US, which included tactical and sales-support marketing for insurance, annuities and retirement services businesses. He was also responsible for integrating marketing functions across business lines and site locations following a series of acquisitions by ING US.

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