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Data-driven FinTech company Certua to launch in the UK

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Certua, a data driven fin-tech company, intends to launch to market in the UK later in 2017.

Through intelligent use of data, the company aims to provide real-time personalisation of financial solutions, and ongoing recommendations with the customer right at the centre of the process.
 
The fin-tech company, founded by chairman John Levin, and headed up by CEO and co-founder, Tom Williams, will also have the support of advisory board members, data scientist Peter Hayes, ex-CEO of Old Mutual, Jim Sutcliffe, Chris Traynor, chief executive of BE Capital, and Donal Smith, formerly CEO of Data Explorers.
 
Non-executive directors include industry experts, managing director of SEI, Brett Williams and technology entrepreneur, Jules Pittam.
 
The proposition aims to allow both individuals and advisers to benefit from financial planning solutions that automatically adjust as people's lives change. Certua's robo-life insurance service, which will be the first service to be launched by the company, is intended to identify risk exposure throughout an individual’s life span, creating products and services that can auto adjust based on customer need.
 
The service will enable end-clients to have one insurance policy with multiple different benefits, each driven by a different data source on either an advised or self-serve basis.
 
Tom Williams, CEO of Certua, says: "Financial services is among the last big industries to be disrupted; but with open data, changing consumer attitudes and the pace at which technology is evolving, we see it as inevitable. 
 
“Securing your finances is a continuous journey with needs changing depending on goals and real life situations. Financial services solutions should always be relevant to where you are in that journey at any given time, while also helping you anticipate and protect against what's coming next, and that is what we aim to deliver.
 
“We believe that the future of financial planning is going to involve a combination of advised and self-service solutions powered by technology. With Certua, we wanted to create a proposition that would augment adviser's abilities and provide the option for either advised or self-serve depending on individual needs.
 
“We see the split in protection and investment advice following Retail Distribution Review as detrimental to the end client, and our solution provides a platform to bring it back together with the aim to enable genuinely holistic financial planning; allowing individuals and their advisers to buy rather than be sold and to insure themselves with simple, modern and relevant digital solutions.
 
“We are looking forward to launching our robo-life insurance service this year and to work with advisers as we move forward to put the client back at the centre of the proposition."

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