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SSGA makes SPDR product and marketing appointments


State Street Global Advisors (SSGA) has named Noel Archard as head of global SPDR product and Seth Morrison as head of global SPDR marketing.

Both will be based in Boston.
“Our global SPDR ETF business has a strong track record of product innovation, having introduced the first US listed ETF more than two decades ago, and launched numerous ‘world firsts’ since,” says Rory Tobin, co-head of the global SPDR business. “As our business has expanded and matured, so too have the responsibilities of our product and marketing teams. Both Noel and Seth have strong track records of developing ETF products consistent with client and regulatory requirements. We are delighted to welcome them both to the team, and we look forward to their leadership as we evolve and grow our Global SPDR ETF business.”
In this newly created role, Archard will be responsible for product strategy, innovation, range and lifecycle management for the global SPDR ETF business. He will report in to Cyrus Taraporevala, head of the global institutional group, and Tobin.
Archard brings a wealth of knowledge with more than 20 years’ experience in the global asset management industry. Most recently, he was country head of BlackRock in Canada tasked with growing the company across all business lines within this market. Prior to this, Archard held positions at Blackrock and Vanguard, helping to build and establish their ETF programmes.
Also in a newly created role, Morrison will be responsible for all marketing activities across the SPDR business in North America, EMEA and APAC. He will report in to Nick Good, co-head of the global SPDR business, and Stephen Tisdalle, chief marketing officer of SSGA.
“Both of these new roles demonstrate our commitment to expanding the reach and relevancy of SPDR value-added services and our broad range of ETF investment capabilities to institutional and intermediary clients,” says Good.
Tisdalle adds: “Our ETF business is embracing innovative marketing programs that communicate our perspectives and insights to help investors make informed decisions about their portfolios.”
Morrison joins SSGA from Vanguard where he served as head of Flagship Business Development Group, the high net-worth sales group for their US retail business. Prior to this, he was head of Vanguard’s international marketing team. Previously, he spent more than 10 years at Franklin Templeton where he held multiple global executive roles in marketing and product distribution.

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