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UBS alts pro joins GPB Capital as COO


Craig Goos has joined GPB Capital as managing partner and chief operating officer.

Goos, who has more than 20 years of experience in wealth management and financial services, will work closely with the GPB executive team to develop and implement plans for enhancing operations and meeting the organisation’s objectives for rapid growth.
“We recently surpassed USD1 billion in assets under management, and Craig’s extensive experience in this industry will prove to be a valuable asset to us as we continue to foster greater collaboration at every level of our organization to scale to achieve our next level of growth,” says David Gentile, founder and CEO of GPB Capital. “Effective communication and meaningful engagement with our clients is vital for ensuring that they benefit fully from our income-producing private equity approach.”
Goos is based in GPB’s New York headquarters and reports to Gentile. His core focus will centre on collaborating with the management team to create initiatives to improve the operational infrastructure of systems, processes, and personnel, in order to accommodate the firm’s goals for growth. Goos will also lead GPB’s strategic and tactical legal initiatives alongside internal legal staff, playing an important role in defining and developing corporate policies, procedures and programs.
In addition, Goos will serve as a liaison between GPB and Ascendant Capital, the firm’s exclusive partner for distribution, product structuring and investor relations.
“I am proud to become part of the GPB Capital family, and I look forward to playing an important role in helping to effectively manage, and efficiently grow, the organisation,” says Goos. “Facilitating seamless and meaningful communication among our operating companies and the investors who benefit from their success will contribute significantly to positioning the firm for rapid growth.”
Previously in his career, Goos was managing director of alternative investments at UBS Wealth Management, where his team was responsible for approximately USD13 billion in assets. At UBS, he was in charge of the development of the alternative investments group’s overall strategy; the implementation of business, financial, and operational controls; portfolio oversight of proprietary funds; marketing; client services; portfolio administration; and the open-architecture platform of third-party products utilised by financial advisers in the firm’s US wealth management group.
Most recently, Goos founded North Capital and served as president and managing director of the company for five years.

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