Lendy, a peer-to-peer (P2P) secured lending platform, is launching a range of educational videos which it says will help to bring P2P lending to life.
The range comprises a new corporate video showcasing Lendy and the benefits it provides to both investors and borrowers. Within the video two borrowers with separate property finance projects are also featured.
Another short video focuses on two new investors on the Lendy platform, and why they like P2P lending, whilst a ‘How to invest’ animated film offers advice to new investors on how to get the most from the platform.
The videos have been produced in association with Will West, a TV and video producer/ director working with a wide range of organisations including Channel 4.
The borrowers featured in the videos include David Brace from Starvale Developments, who is transforming Haslar Gunboat Yard, a naval site at Gosport, Hampshire, into a major waterside development, which is expected to create 200 jobs. They also feature James Byrne, a broker with Positive Lending, while in another film investors Benj Street from Loughborough and Gerry Haynes from Ludlow, explain why they have both found Lendy easy and rewarding to invest with.
Paul Riddell, head of marketing and communications at Lendy, says: “We are telling our story and how P2P lending works in a different and entertaining way. We’ve visited both investors and borrowers on their home turf, seen major regeneration projects that Lendy’s investors have helped to fund, and heard why brokers, developers and investors choose to go down the P2P finance route.
“We wanted to communicate the essence of our business, our vision and most importantly what makes Lendy stand out, through a range of videos specially designed to suit our personality.”