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American Century appoints new head of ETFs


American Century Investments has appointed Edward Rosenberg as senior vice president and head of ETFs for the USD165 billion global asset management firm.

Rosenberg joins American Century from Northern Trust’s FlexShares business, where he has served as senior vice president and head of ETF capital markets and analytics. The hiring of Rosenberg is in advance of American Century’s planned entry into the exchange traded funds (ETF) marketplace, which is slated to happen early next year.
“Ed brings nearly two decades of ETF experience to this newly created position at American Century Investments,” says Jonathan Thomas, president and chief executive officer for the firm. “We’ll leverage his expertise to develop an array of ETF solutions as we continue to invest in our capabilities that meet our clients’ needs – in the ways they prefer – throughout their lifetimes.”
As head of ETFs, Rosenberg will be responsible for creating American Century’s new line of ETFs, an investment vehicle that has surged in popularity with investors in recent years. In 2016, net share issuance of US ETFs reached a record USD284 billion, with total assets exceeding USD2.5 trillion, according to the Investment Company Institute1.
Rosenberg will leverage the expertise of the firm’s experienced investment teams to develop a suite of ETFs – including active ETFs – for investors. Unlike passive ETFs, which are designed to track an index, active ETFs are actively managed on a daily basis by a portfolio manager or team of managers making investment decisions in pursuit of a specific investment objective. Rosenberg also will be responsible for building relationships with market makers, authorised participants and exchanges. 
“Our clients know and already appreciate the active management capabilities we will harness as we develop new ETF strategies,” says Peruvemba Satish, American Century senior vice president, portfolio manager and director of global analytics. “With the active ETF segment of the market still in the early stages of development, we’re confident American Century can be a very relevant player by providing the solutions our clients need now and in the future.”
Prior to joining FlexShares in 2012, Rosenberg was director and head of capital markets and analytics with Russell Investments, where he helped launch the majority of the firm’s current ETFs. Earlier in his career, he served in a variety of leadership positions at Vanguard, including ETF product manager. Rosenberg graduated from Muhlenberg College with a bachelor’s degree in business administration and a master’s degree in business administration from Pennsylvania State University.

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