Allfunds is launching an application programming interface (API) platform to over 550 financial institutions.
The move provides the potential for Allfunds’ wealth management clients to generate new revenue streams by developing mobile applications (apps), and other digital services, to boost the customer experience.
Allfunds API platform not only offers a fully digitised way of accessing the company’s range of fund services, but it does so by providing access to third party applications using standardised APIs which comply with emerging regulatory norms such as Mifid II. This API platform enables will allow Allfunds to offer a brand new front-end web tool in the coming weeks, a future API developers’ portal and a holistic proposition to develop and manage front-end portals on financial distributors’ behalf.
Allfunds CEO Juan Alcaraz, says: “With the Allfunds API Platform, we seek to empower our customers, partners and their developers, to innovate and grow their businesses by enabling them to offer their customers a simpler, faster, safe and convenient way to interact with them. This Platform will integrate Allfunds’ technology and services into their digital solutions in an easy and cost-effective way. It will also reinforce our position as the technology provider who brings forward innovation to enhance the digital journey of our partners.”