To cater to the increasing demand for exclusive health care services among the Chinese high net-worth, Vista has launched VISTA THE ONE (VTO), a private health care institution targeting high net-worth individuals and families.
China’s rapid economic development has created exponentially growing numbers of high net-worth individuals. The gradual aging of this group of people has opened the “private doctors” market in China. The targeted demographic of people is more willing to spend on decreasing their health risks in the future. Specifically, to reduce the uncertain threats on their accumulated wealth – the inheritance issues caused by sudden diseases has become one of their most pressing needs.
Yang Kaixiang, Chief Operating Officer of VTO, says: “The significant advantages of VTO’s core services compared to the competitive market of “private doctors” lie in Vista’s unique position and experience. Having served China’s high-end community for over 20 years, Vista has absorbed the essence of high-end private doctor services from other countries. Vista has also accumulated affluent professional experience as well as gaining a profound understanding about the customers’ personalised needs. The highly customised service and products have been widely recognised by Vista customers.”
“VTO provides its members exclusive healthcare services, for example, exclusive medical group, exclusive family follow up, 24/7 VIP hotlines”, adds Yang. “In addition, standard VTO membership equips its owner global medical butler services, including top-tier doctors’ appointments around the world, VVIP services through the whole process and VIP priority access to any medical channels. VTO members are also entitled to Vista’s established world-wide emergency medical rescue service, namely the exclusive usage of Vista’s aviation medical plane.”
Besides the individual and family healthcare services for high-end VVIP customers, Vista operates the VTO member community collectively to build an ecosystem surrounding the idea of the “pan-health industry”, providing a communication platform for resource exchange, such as capital investment and business cooperation for elites.
In order to ensure that VTO members enjoy the high-end health services that matches their status, the conditions for joining are comparatively stricter, including no less than RMB 50 million net assets for an individual and no less than RMB 100 million net assets for families. VTO adopts an invitation only membership management model and ap