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ETF: BILD Project to explore future of ETF business


Four exchange traded fund and financial services veterans have launched the ETF: BILD Project (Business Insights & Leadership Discussion Project) and released the project’s first position paper, Launching a Successful ETF, The Importance of Post Launch Activities.

The ETF BILD Project aims to be a catalyst for discussions on the most pressing issues faced by the professionals engaged in the ETF business from obstacles to innovation and barriers to growth as well as all regulatory, distribution, operational and marketing challenges.
“The media that covers the ETF industry has done a masterful job of educating advisors and investors but largely because of competitive reasons, there’s a dearth of discussion and content for professionals focused on the business side of ETFs,” says John Jacobs, one of the founders of the ETF BILD Project. “From humble beginnings at ETF BILD, we expect to foster greater sharing of best practices, create a stronger community among those of us engaged in the ETF space and spark insightful discussions about how to help the ETF industry maintain its growth trajectory.”
The ETF BILD Project is rolling out a series of kickoff activities, beginning first with its position paper, Launching a Successful ETF, The Importance of Post Launch Activities. This autumn, ETF BILD will release the results of a comprehensive survey of industry executives focused on operations, distribution and marketing of ETFs.

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