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Britton Financial completes merger with AFH


Colchester-based Britton Financial has completed its merger with financial planning group AFH.

Britton Financial boss Ken Kerr had several offers for his business, but he concluded that Bromsgrove-AFH represented the best deal for his clients.
“I wanted to leave my clients in good hands, with a company that shared my view that clients come first,” says Kerr. “Many of the other firms that approached me were looking at increasing fees, and I know that’s not the way AFH sees its business.”
“AFH’s offer wasn’t the highest I had, but I believe it’s the best outcome for my clients.”
With GBP57 million of funds under management, Britton Financial’s principal area of operations is East Anglia, but it also has clients in London and the Home Counties.
AFH’s GBP2 million purchase of Britton Financial continues the group’s twin-track expansion strategy, which includes both merging with other companies and continuing to grow its client base through its team of 165 financial advisers, who cover the whole of the UK.
AFH Chiefe Executive Alan Hudson says: “At AFH we only take on businesses that share our vision of putting clients first, and as soon as I met Ken I knew here was someone I wanted to do business with.
“I’m looking forward to continuing his great work of looking after his clients in East Anglia and the South East. We’ll also be looking to taking on more clients in East Anglia, the South East and right across the UK.”

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