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Vexo and Justwealth partner to launch ETF solution for mutual fund dealers


Vexo Technology Solutions and robo-adviser Justwealth Financial are teaming up to provide mutual fund dealers, advisers, and their clients access to all of Justwealth’s professionally-managed ETF portfolios utilising Vexo’s ETFbahn solution. 

With the exponential growth rate of ETF products over the last few years, Fotios Saratsiotis, President of Vexo explains why this partnership with Justwealth is so essential for Mutual Fund Dealers.
“We’re on a mission to help democratise the investment management industry by developing solutions that level the playing field and allow its participants and their clients to access cost-effective investment products,” says Saratsiotis. “Recognising that the future of financial advice involves a hybrid model, this innovative partnership allows an Advisor to maintain the client relationship and oversee the client’s assets while allowing Justwealth’s robo-advisor technology to drive the initial and ongoing investment implementation. 
“Clients of Mutual Fund Dealers don’t have to sever their longstanding trusted relationships with their Advisors in order to access professionally-managed ETF portfolios. Leveraging our ETFbahn™ platform and our partnership with Justwealth, we are creating the industry’s first true hybrid model: an Advisor-powered, robo solution for Mutual Fund Dealers.”
Andrew Kirkland, President of Justwealth, points out the benefits that the innovative model will provide to clients of Mutual Fund Dealers.
“Justwealth was founded with a purpose to bring justice to the Canadian investor,” he says. “We believe that all Canadians deserve high quality, honest and affordable financial products and services. Justwealth offers more portfolios, utilising more ETFs, than any other robo-advisor in Canada by a wide margin, and conveniently categorises each portfolio into one of five Portfolio Families. While many think of robo-advisors as something for only millennials, we believe that all investors, including established investors that have previously relied solely on Advisors, can benefit from this hybrid model. By partnering with Vexo, we are excited to extend our reach and bring justice to even more Canadian investors through their trusted Advisors.”
Mr. Kirkland added, “Up until this point, Mutual Fund advisors have only had the option of recommending mutual funds to their clients and now this partnership will arm them with something that they have not had the opportunity to offer. Giving Advisors access to professionally-managed, low-cost ETF solutions with automatic rebalancing can be of significant value. This new offering will unlock Advisor capacity which they can redeploy to work more closely with their existing clients on overall wealth management or pursue other new client opportunities.”

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