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Natixis Global Asset Management rebrands as Natixis Investment Managers


Natixis Global Asset Management has changed its name to Natixis Investment Managers to better highlight its multi-affiliate business mode.

Natixis Investment Managers offers investment solutions from high-conviction, high-active-share investment managers, while also providing evaluation and consulting support to help clients build portfolios to meet their long-term goals. Natixis Asset Management, a Paris-based affiliate of Natixis Investment Managers, is also undergoing a rebranding exercise and will be renamed in 2018. All other affiliates of Natixis Investment Managers will retain their current brands.
In conjunction with its name change, Natixis Investment Managers is launching a new brand platform centred on Active Thinking. Like Natixis’ multi-affiliate investment model, which includes 26 specialised investment managers, the firm’s Active Thinking brand platform will illustrate how Natixis leverages many diverse views and challenges traditional ways of thinking in pursuit of the best portfolio solutions for clients. Active Thinking also reflects Natixis’ belief in the value that truly active management can bring to clients.
“Our new name and brand platform better showcase our business model and the value we bring to clients by offering leading active investment solutions combined with the research and consultation they need to build and manage their portfolios,” says Jean Raby (pictured), CEO of Natixis Investment Managers. “Providing clients with access to a range of investment managers, each with its own unique process and culture, helps capitalise on the diverse and unconventional thinking that can lead to alpha generation.”
To extend its multi-disciplinary approach to investment management, Natixis is also establishing the Natixis Investment Institute, which will build on the behavioural research of its Centre for Investor Insight, the in-depth portfolio research and analytics of its Portfolio Research & Consulting Group, and more generally its market trend analysis and forecasting to provide clients with an in-depth understanding of the relationships between investor sentiment and investment decision-making.
The Institute will take advantage of new developments in data analysis and visualisation to study those relationships, leveraging its already existing data gathered over the past five years through 25 surveys with 50,000 respondents and more than 6,000 portfolios the firm has analysed and the decades of experience in its strategy team to apply those discoveries to portfolio strategy. Widely recognised as a source of primary data and insights, Natixis Investment Managers’ research is a reference for leaders from business, academia, public policy and media across the globe.
To more broadly demonstrate the power of harnessing diverse viewpoints to tackle critical issues, Natixis will introduce a new Exchange series at its Investment Forum events around the world. The Exchanges will feature experts from a wide variety of fields debating important topics that extend beyond investing. Natixis also will partner with key clients and influential institutions to bring Exchanges to other venues in order to share its multi-perspective approach with a wider audience.

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