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Fifth Third names Head of Wealth & Asset Management


Fifth Third Bancorp has appointed Brian Lamb, executive vice president and head of Fifth Third Corporate Responsibility and Reputation, as its new head Wealth & Asset Management, reporting to Mike Michael.

Michael and Lamb will work closely together in January and February to ensure a smooth transition.
Greg D Carmichael, president and CEO of Fifth Third Bancorp, says: “Brian’s leadership will further advance our strategic priorities and move us closer to achieving our Vision to be the one bank people most value and trust.”
Lamb most recently led the Bank’s Corporate Responsibility and Reputation division, accountable for the comprehensive framework of the Bank’s civic commitments and reputation management. Prior to that, Lamb served as regional president of the Bank’s North Florida region, based in Tampa. He brings to his new role a deep knowledge of commercial, retail and business banking, and experience in creating successful relationships across business lines. Lamb joined Fifth Third in 2006.
Effective 1 March, Mike Michael will become chairman of the Cincinnati region. In this role, he will leverage his extensive expertise of the Cincinnati market to help serve existing customers, develop new relationship opportunities and represent the Bank in the marketplace. Over Michael’s career, he has served as head of Wealth & Asset Management and group regional president for Fifth Third Bancorp.

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