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Primetime Retirement appoints Managing Director, Sales and Marketing


Primetime Retirement, a fixed-term retirement income provider, has announced the appointment of Russell Warwick as Managing Director, Sales and Marketing.

The business experienced a sharp upturn in business in 2017, with a 281 per cent year-on-year increase in applications, and this appointment is designed to help Primetime Retirement capitalise on the considerable scope and opportunities for future growth.
With over 30 years’ experience in the pensions industry, Warwick joins Primetime Retirement from Prudential, where he held a variety of sales and sales management roles before moving into senior management. Most recently, he was appointed Director of Consumer and Digital, where he was responsible for the company’s direct distribution strategy.
During his time at Prudential, Warwick took a leading role in the creation of Prudential Financial Planning, as well as leading the company’s strategy work, which included responding to the challenges of the Retail Distribution Review. 
Having spent his entire career in pensions, Warwick has been heavily involved with both industry and trade bodies, including taking the role of Chair in a number of committees and is also a Chartered Insurance Practitioner holding the ACII qualification.
Simon Thompson, CEO of Key Retirement Group, says: “We are delighted to welcome Russell in his new role as Managing Director, Sales and Marketing. Russell’s appointment is a crucial step in helping to develop and enhance the Primetime Retirement brand going forward. As we look to evolve and expand the business, his extensive industry experience and expertise will make him an invaluable member of the team as we innovate and grow our range of products and services.
“With the pensions industry continually changing, Russell’s knowledge and focus on growing our proposition will ensure Primetime Retirement is at the forefront of the market.  We are committed to offering products which will allow retirees the flexibility they require and we are confident that Russell’s experience will not only allow us to take advantage of the huge mmmopportunities ahead, but also enable us to meet the needs of our customers in the long-run.”

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