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Intelliflo using Splunk Enterprise to identify business opportunities


Intelliflo is using Splunk Enterprise to help identify new business opportunities through data-driven decision making. Intelliflo uses the Splunk platform to gain real-time insights into leading business indicators around the usage and adoption of the firm’s services.

With Splunk they are able to produce a client health score that integrates with Salesforce, helping the business identify both upsell opportunities and at-risk clients, ultimately reducing customer churn.
Intelliflo provides web-based software to the UK financial services industry, offering clients the ability to streamline the way they deliver financial management advice to their customers. The company services 19,000 users who manage over GBP300 billion in assets under advice.
“Splunk Enterprise helps Intelliflo gain complete visibility over how our customers are using our product, helping us to identify new revenue opportunities,” says Hamish Purdey (pictured), chief executive officer, Intelliflo. “We can now determine which customers are making full use of our products and are likely to be interested in new solutions. We can also spot customers who are underutilising our services and who may require additional support.”
In addition to business analytics, first-line client support teams at Intelliflo use Splunk Enterprise in IT Operations to quickly identify and resolve problems, such as the integration of partner applications, that would previously have required elevation to other lines of support. This results in a faster resolution time for the client, improving the overall product experience, and helps Intelliflo save money by cutting back on the number of support calls that go to second and third tier support.
“To stay competitive in a fast-moving industry, technology-based businesses must ensure they are constantly improving the customer experience,” said Rick Fitz, senior vice president, IT Markets, Splunk. “Intelliflo is a great example of a business that is truly data-driven. By opening up access to data and making decisions based on the insights it can provide, companies can improve user experience, deliver faster product development and ultimately stay ahead of the competition.”

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